White Papers: Customer Relationship Management (CRM)

CRM: A Business Imperative for Companies during the Global Economic Downturn

Navigating through turbulent times is never easy, but today’s economic conditions are more challenging than most companies have ever faced. These turbulent times present new opportunities for companies that invest wisely in information technologies. This whitepaper examines how Sage is working with small and medium sized businesses to help them protect and grow their revenues during the economic downturn through the use of Customer Relationship Management (CRM) software.

Five Warning Signs for Danger Ahead on Your Customer-Centric Journey
Bob Thompson CEO, CustomerThink Corp.

Based on findings from an April 2008 online survey of CustomerThink members and in-depth interviews, read about key elements needed to launch and sustain a successful customer-centric journey.

How to Choose a CRM System

This guide is designed to help you build the business case for a Customer Relationship Management system, form an effective project team, ask the right questions, identify the challenges involved and much more.

The Benefits of CRM Internet Architecture

A well-designed architecture will accommodate future growth and adapt to business challenges without affecting the performance of the application or requiring an exhaustive re-implementation. Read about the underlying architecture of SageCRM and how the application of its Internet architecture can become a competitive advantage for your firm.

17 Rules of the Road for Customer Relationship Management

When you launch a CRM Implementation, your choices can impact nearly everyone in your company. These 17 ‘Rules of the Road’ for CRM were collected from executives, managers, employees and consultants who shared their experiences with Sage Software.

Business Lifecycle Strategies for Success at Every Stage

Common challenges faced by organizations at the different points of the lifecycle and highlights of ways that CRM can help business owners overcome them and help grow their business.

Sales Enablement: User Acceptance Means More Sales
Customer Relationship Management

A new approach to driving sales productivity is emerging focused instead on optimizing the productive interaction between the salesperson and the customer. Read how sales enablement is a central component of a successful customer relationship management (CRM) strategy and distinguish sales enablement from traditional sales force automation.