SAP, Oracle may strive in vain for SMBs seeking smaller, more vertical apps

By Yuval Shavit, News Writer
02 Mar 2007 | SearchSystemsChannel.com

SAP Inc and Oracle Corp. have trouble reaching customers in the midmarket, despite several efforts to move their products downstream, because small and midsized businesses (SMBs) use a variety of industry-specific application sets, according to a new study.

Excerpt from article –
"Industry-specific ERP products can be a challenge to compete against for SIs selling broader, or less specialized software. But a knowledge of the industry and the combination of software that works best for it can keep those SIs competitive, according to Annette Balgord, president of Balgord, Inc., an SI-based in Oakville, Ont. That focuses on nonprofit organizations. She added that Sage itself has been encouraging its users to verticalize over the last year…”

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